This portfolio entry showcases the “Can Your Boat Do This?” video for MasterCraft Boat Company—a bold, high-energy piece designed to spark curiosity, challenge perceptions, and highlight the unmatched versatility of MasterCraft boats. The concept leans into a confident, unapologetic tone that mirrors the brand’s personality, engaging viewers from the very first line and leaving them with a clear, memorable question that sticks.
The creative process included developing a punchy, personality-driven script designed to both entertain and inform while keeping performance at the forefront. I wrote and voiced the script, helping to shape the overall creative direction to ensure the energy, pacing, and tone aligned with the brand’s vision.
This video successfully delivers a clear message with attitude, inviting boaters to imagine more, expect more, and ask themselves—can their boat really do this?
A shortened version of this video was also aired as a national commercial during the 2025 American Century Championship weekend on NBC, reaching 5.0 million viewers across Friday–Sunday coverage, giving the campaign impressive reach and visibility beyond digital and social channels.